BITE IT - Building Long Term Relationships

Background

General Electric Capital Corporation is a global, diversified financial services company engaged in commercial finance, consumer finance, equipment management and insurance. GE capital needed an email template for newsletters to be sent to their clients on a regular bases.

Solution

Bite IT's graphic designers worked within the stringent global brand guidelines, to create a specifically tailored design template which complimented the client's lbrand and allowed the content of the newsletter template to be changed by the admin of the website through logging to a secure area via an internet connected computer.

Outcome

GE capital no longer need to pay extra fees for each email newsletter which they wish to send, they can update the content of the newsletter without any need of programming skills, and most importantly they have a specifically designed newsletter which compliments the existing logo and brand of the company. GE Capital can now easily keep their clients up to date with latest developments and provide added value with competitions and articles.